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When you see a Brand Power ad, we're only showing you the tip of the iceberg in terms of what there is to know about a brand. Watch our Behind the Brands videos for an extended insight into brands as well as viewing current Brand Power ads. If you want to leave comments about the any of the videos or the brands, simply log in (at right) and you're ready to go. If you're not a member, registration is free and takes less than a minute to complete. Just sign up and get involved.

Itch Guard Powder

From the reliable Itch Guard brand, comes a powder that tackle all your summer heat related skin problems. Find out about it here.

Huggies Care Diaper

When your busy, it can mean that your baby stays in a wet nappy, which can cause germs and infection. Read why Huggies Care Diaper are a great alternative.

Stayfee Secure with Wings

During your period – do you worry about staining?

Bournvita ++

Today’s kids need long-lasting energy to take them through the entire day. Here’s how Bournvita ++ helps.

Surf Excel Matic Front Load

If you own a front load washing machine, here’s why you should try using Surf Excel Matic Front Load.

Cadbury Bournvita Li’l Champs

The ages of two to five are vital in your child’s development – so it’s important they get the nutrition they need. Cadbury Bournvita Li’l Champs makes it easy.

Colgate Maxfresh

Can a gel-toothpaste help you start your day with confidence?

Vim Antibacteria Dishwash bar

Bacteria are always lurking in the home, even around your utensils, plates and dishes. That’s why it’s important to have a dishwash product that cleans and kills bacteria, like the new Vim Antibacteria Dishwash bar.

Amaze Brainfood

Most of your child’s brain growth happens by the age of 12. The food they eat is critical in helping with this development. So give them food that is specially formulated for their brain.

Rin Powder

There is one detergent that makes your clothes twice as white as compared to ordinary washing powders – it’s new Rin.

Bru Instant Coffee

If you’re a regular Bru drinker, here’s some good news! Now you can drink more, for less.

Knorr Soup

Everyone enjoys a snack in the evening. But not all snacks are good for you.

Cadbury Bournvita 5 Star Magic

Is it possible for a great-tasting drink to actually provide outstanding nutrition? Cadbury Bournvita 5 Star Magic can. Let’s take a closer look to find out how.

Surf Excel Bar

How is a quality bar different from an ordinary bar? We ask the questions and give you the answers.

Pepsodent Maha Pack

Now there’s a more affordable toothpaste that can properly protect your family’s teeth.

Hamam Abhyanga Snan

Rexona and Hamam come together in all new Hamam Abhyanga Snan.

Surf excel matic

Did you know that using ordinary detergent in your washing machine could be causing significant damage? Find out why Surf excel matic is different.

Stayfree Secure Dry with Wings

Women everywhere are getting better protection with Stayfree.

New 3D’s

Introducing a delicious snack with goodness in it.